What indicates the quality of poultry? A brief guide for consumers and importers

Step 1. Check the product’s origin

To effectively assess the quality of poultry, the first step is to examine its origin. Knowing the country of origin provides valuable insight into the regulations governing the product and the standards upheld during its production. Poultry sourced from the European Union benefits from consistent regulations that apply across all member states. These regulations encompass every aspect of production, including farming, processing, transportation, and distribution.

What should you look for?

• country of origin of the product,
• information about the manufacturer,
• the ability to identify a product batch.

Step 2. Check whether the product is traceable

One of the pillars of the European production system is traceability – that is, the ability to track a product’s journey at every stage of the supply chain, from farm to store shelf.

Why is this important?

• improves food safety,
• facilitates quality control,
• builds trust among importers and business partners,
• enables quick action to be taken if irregularities are detected.

Step 3. Pay attention to animal welfare standards

Animal welfare conditions are an important aspect of the European poultry production system. In the European Union, livestock producers are required to provide appropriate housing conditions, constant access to feed and water, and to minimise stress on the animals. Compliance with these principles is an integral part of responsible production and EU standards.

Step 4. Check whether production is subject to regular inspections

High quality requires constant monitoring. Poultry production in the European Union is regularly inspected by the relevant authorities and independent institutions, which monitor compliance with applicable regulations and strict sanitary standards.

The inspections include, among other things:

• laboratory tests,
• supervision of the production process,
• monitoring of transport and storage conditions.

Regular monitoring helps maintain consistent quality and safety standards at every stage of production.

Step 5. Check to see if the manufacturer operates responsibly

Production methods are also playing an increasingly important role in selecting a supplier. The European poultry sector is implementing measures to improve resource efficiency and reduce the environmental impact of production.

Examples of such activities include:

• efficient resource management,
• reducing energy consumption,
• measures to reduce emissions.

This is an aspect of responsible manufacturing that is becoming increasingly important to both consumers and business partners.

Quality You Can Trust

The exceptional quality of our poultry arises from a comprehensive production system that covers every stage, from breeding to distribution. With transparent regulations, complete traceability, an effective control system, and a commitment to responsible farming practices, our poultry from the European Union has earned the trust of consumers and trading partners worldwide.