We are continuing our activities in the Korean market – please visit the EU POULTRY campaign booth at the Seoul Food & Hotel 2026

South Korea represents a dynamic food market in Asia, characterised by strong demand and significant growth potential. Both consumers and trading partners prioritise product quality, food safety, and transparency regarding origin.

Following last year’s successful participation at Seoul Food & Hotel 2026, the EU Poultry campaign has returned to Seoul to further promote the European poultry sector in the Korean market. Poultry products from the European Union are well aligned with local market expectations, thanks to stringent production standards that span the entire supply chain—from breeding and processing to distribution.

At the fair, attendees will have the opportunity to meet representatives from the European poultry sector, explore a diverse range of European poultry offerings—including chicken, turkey, duck, geese, and guinea fowl—and discuss potential collaboration with partners from the European Union.

Why visit us?

• B2B meetings – direct talks with industry experts
• Live culinary shows – inspiration for catering and the HoReCa sector
• Tastings – experience the taste and quality of European poultry
• Learn about European quality and production standards in practice

We invite you to join us in discussing how we can work together through reliable deliveries, high standards, and a foundation of mutual trust.

See you in Seoul!