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The Growing Importance of Poultry as a Source of Protein in Asia

In Asian countries, there is an increasing interest in protein-rich products. According to the OECD report FAO Agricultural Outlook 2024–20331, Asia, especially South and Southeast Asia, is expected to be a major driver of growth in global protein and meat consumption in the coming years. Additionally, forecasts indicate that poultry meat will remain the fastest-growing segment of the meat market, contributing significantly to the overall increase in global meat consumption.

The Growing Importance of Poultry as a Source of Protein in Asia

Poultry – a versatile source of protein

Poultry meat is valued for its high content of high-quality protein and its versatility in everyday cooking. Thanks to its versatility, it is used in both traditional dishes and modern cuisine, catering to consumers’ diverse culinary preferences.

The fact that poultry can be prepared in so many ways – from boiling and braising to grilling and frying- has made it an important staple of the cuisines of many Asian countries for years. The growing popularity of poultry-based dishes further strengthens its position as one of the most important sources of protein in the region.

European quality meets market expectations

As the importance of quality, food safety, and production transparency grows, suppliers who guarantee high standards are playing an increasingly important role. Poultry from the European Union meets these expectations thanks to a uniform regulatory system covering the entire production chain – from breeding, through processing, to transportation and distribution.
The European production system is based on strict rules regarding food safety, quality control, product traceability, and animal welfare. As a result, importers and trading partners can count on transparent standards and stable, predictable deliveries.

Forecasts by the OECD and FAO indicate that Asian countries will remain one of the main drivers of global poultry meat consumption in the coming years. For importers, this means that it is becoming increasingly important to work with suppliers who offer not only high-quality products, but also reliability, full traceability, and consistent compliance with international production standards.

1. OECD/FAO (2024), OECD-FAO Agricultural Outlook 2024–2033, OECD Publishing, Paris / FAO, Rome